So, does podcasting only represent the ability to listen toÂ or watch stuff at a more convenient time?Â Of course not.Â Podcasting, as everyone is coming to know, is a way for people to be heard and seen.Â You don’t have to have any special abilities, (although certain ones do help), you merely need a passion for what you want to talk about or present.Â (It also helps to be able to grow and hold an audience).
A simple definition of podcasting is:
The publishing of audio or video programming to be distributed via the internet and listened to, or viewedÂ at the listener’s discretion.
A little fuller, more complete, definition would be:
A method of publishing audio or video broadcasts via the Internet, that allows users to subscribe to regularly updated feed ofÂ new files.Â Podcasting is unlike most other online media because of its subscription model.Â Podcasting usually uses a feed (such as RSS) to deliver an enclosed file, although not all podcasts require subscription.Â (from “Podcasting Made Easy”)
Am I telling most of you something that you don’t already know?Â Probably not, but I am aiming this at people that may be relatively or entirely new to this extremely new and rapidly expanding medium.Â The followingÂ statistics on the growth of podcasting I also offerÂ from theÂ ebook,Â “Podcasting Made Easy”.Â Â
- In SeptemberÂ of 2004, Google hadÂ less than 25 hits for podcasting.Â Â
- One year later, in Septemeber ofÂ 2005, Google had more than 61 millionÂ hits.Â
Wow! does that make a statement about explosive growth.Â In fact, the medium is expanding so rapidly, yetÂ soÂ new that it isÂ experiencing growing pains even though itÂ is still in somewhat of an experimental (or experimenting) stage much as radio and television were in their infancy.Â That being the case, it is quickly becoming more and more popular while still a blossoming mode of communication.
I was listening toÂ a podcast ofÂ Leo Laporte talking about this very subjectÂ at the “Podcasting and Portable Media Expo” in September of 2006 at Ontario, CA and I can’t help but add my two cents in agreement.Â I also believe it is important to remember that we don’t need to repeat, or even duplicate, what television (or radio for that matter) have become.Â It is extremely important that we all take time to consider not only the possibilities, but the ramifications of the direction(s) podcasting can and shouldÂ take.
SeeÂ ya next time . . .