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I fully intended to be giving you a review of a nice little software program I tried out at the request of one of my reader/listeners … but I have found that they are no longer around. That software was called “Podcast Station” and I gave it a good try for the thirty day trial period and wanted to buy it but found they were out of business.

Wow, how quickly things change in this world we live in … especially this audio and video podcasting world.

That’s one of the problems, or should I say challenges, of getting started marketing either yourself or a product online. Sometimes a great idea is just that, a great idea, but needs to be looked at further BEFORE you offer more than you can deliver or before your hopes and dreams for a program or product bankrupt you either physically, spiritually or financially.

I am sure all of us would like to generate some sort of income from our podcasts, products or productions, but there are some pitfalls that need to be considered also. That’s why we need to look at our future in this endeavor before we’ve invested too much money or time (which is part of the subject I talked about in my last article).

I cannot, and will not, speak for the makers of “Podcast Station” but I do kinda know how they feel. It can be really tough in this life of technology and information sharing, whether you are trying to market a podcast or trying to sell a software program. I’m inclined to believe that just because something is so easy and inexpensive for individuals, or companies, to produce does not mean it will always be successful or valuable.

That’s why I think it is so important for beginner, (or wannabe), podcasters to really think about their short-term and long-term goals for their chosen direction. Although you can’t necessarily see all of the possible problems before you actually turn out your project, you can research and analyze your possibilities by taking just a bit more time before making a long-term commitment to something. Does this mean you can’t step out and just do it? No; but it does mean that you need to take the necessary time to look at your plan before it causes you a lot of grief or heartache.

If you take that little bit of extra time, what does it cost you? Nothing but the extra time it takes. The nice part is that if you take a little extra time and decide to continue on, you may find that it makes your progress towards what you consider success that much quicker. Can that be a bad thing? I don’t think so.

You see, I have this really big “wish list” filled with all kinds of nifty items I would love to have or at least try out. I just don’t have the extra cash laying around to throw at items that I probably don’t need anyway. I have managed to keep my budget relatively low because I took a little extra time to look at what I wanted to do, what I could afford to do and how important it was for me to do it.

I have invested in a couple of pieces of equipment to make my job easier for now and they were things I could use not only for my podcasting adventure, but also for other things I like to do.

One of the best investments I think I have made is how I record my voice for this podcast. I use a ZOOM H4 Handy Recorder. It is a portable and handy device that captures (records) directly to an SD memory card (up to 2g) in either wav or mp3 files from the built in x-y pattern mics. It also has the capability to directly connect external mic or instrument inputs. In fact, it is actually a hand held 4 track studio.

As I have mentioned many times before, I use Audacity to edit my programs. It is free, versatile and works extremely well. (Now, admittedly, I use ver. 1.2.6 just because I like the stability of it but I have used the newer versions which do even more and also perform well). Did I mention it was FREE?

You see, I’m a believer in not spending more than you need to and I also believe in keeping things simple. Both of the items I have mentioned here are easy to use and affordable. I didn’t start out with the H4 but took equipment I had laying around and used that until I determined what would be the best for me to invest my limited finances in. I’ve used an old hand-held, full-size cassette recorder and then graduated to using my little hand-held, audio note-taking digital recorder (made by Olympus) until I made that investment in the H4.

Now, I feel as though I am working with two things, (the H4 and Audacity), that allow me to quickly turn out a very good production and also serve me well in other areas of interest.

Does that mean I can’t do better?

No … it means I have put off making a larger financial investment in some equipment I would someday like to have until I really need it. I think what I use serves me quite well considering what I have invested in it.

You may ask the question, “Do I really think my podcast is that important or popular?”

I would answer you this way. If I can help just one person make a better decision in their quest for a dream, then I have accomplished at least one purpose for this website. My hope is that I have reached, and will continue to reach, more than one. I have considered my purpose and investment and it is worth the price for me to continue trying to help people not waste their time or money and become frustrated.

Am I looking to be popular? Although popularity is always appealing — no — I am looking to help you make wise decisions to accomplish your most burning desire in podcasting. The most important thing I have to offer is my experience in recording, editing and turning out productions and doing it the best I can. That part may not be important to you, but I have been doing it for a long time and I do care about what I do.

See ya next time …
Rusty