Category: From Us To You

I’ve been doing this podcasting thing, personally, since 2007. I’ve been working live audio, since the late/middle 70’s and I’ve been involved in one way or another in broadcast video and audio for over 20 years.

Does that mean I know it all?

Of course not! It just means that I’ve had a lot of experience with making good live sound happen, recording (capturing) audio and video and later editing that audio and/or video for broadcast or some other type project.

So… does that mean you should listen to me?

Of course not! It just means I’ve had a lot of experience in the field and I’ve seen a lot of changes in the way things have been, and are, done.

The latest change in the process, (in my opinion), is the words people use to describe what this form of media is. The latest cover-all word that describes what was once called podcasting is now called Netcasting.

I remember several years back there was often a discussion of what this method of presenting audio and video would be called. The descriptive terms that gained the most traction at that time were Podcasting, Webcasting and Netcasting. Now, thanks to some strong voices in the industry that have been around a long time, the descriptive word of choice is the latter of the three metioned above, Netcasting.

Personally, I think it is probably the best choice since it better tells the story of what is going on. What we do is “Netcasting” because more and more people are listening to more and more information over the net either via their laptops, tablets, ipads or smart phones and less people are listening to it via those small devices called ipods. (Don’t worry, I know some were called mp3 players and some were called Zunes, but the comment and the principle is the same.)

Does that mean they are dead and gone? No, it simply means they have been (or are being)replaced by a piece of equipment that does more than just play audio or video. (Yes, I know people still use those other things, but they are no longer the only game in town anymore than the cable company is the only means of receiving programming on your TV set.) In fact, many people are using equipment to stream programming to their TVs instead of using the cable company (or those other guys like DirecTV and Dish Network) as their method of delivery. Of course they may have their streams delivered over the cable or telephone line, but they have access to more of what they want to watch or listen to and they have it at a time they want to watch or listen to it rather than being bound by schedules set by someone else and they are usually getting it without having to pay for things they never watch anyway. (Wow, that was a long sentence.)

So what is my point, you may ask???

It’s simple… we are trying to keep up with the times and we are changing the focus of what we will be talking about here on Podcasting Resources more towards Netcasting and less focused on simply podcasting. Although they are much the same, one name fits the totality of the information better than the other does. So, if you hear us talking Netcasting more and podcasting less, don’t worry; we are still giving you great information on recording, editing and broadcasting your message to your chosen masses. The names may change but the process doesn’t… it just gets better.

Our focus for the coming year is to give you more of what you may be looking for and pointing you to people that can give you even more of the same great information. I can’t speak for everyone, but I have always said, if I don’t know the answer, I probably know someone who does or can point you to someone who will.

I/We have many favorite sources of information and places we go to find answers to our questions. One of those places I will give you a link to right now, but, I’m sure you already know about them. If you don’t, check them out at:

>>> http://www.twit.tv <<<

If you haven’t visited their site, you should and if you have, then you already know what I’m talking about…

All views expressed are the opinion of the writer

(c) February 10, 2011 — all rights reserved

Rusty Norman and Podcastnorm.com

Any and all audio productions are by PodCastNorm Productions

www.podcastnorm.com