Everybody likes ‘free stuff’. I am no exception for, you see, I like ‘free stuff’ too. There will always be ‘free stuff’ available and it should be that way. ‘Free stuff’ is good, but, not always the best. ‘Free stuff’ is sometimes free because it has little or no value or, it’s free because the info is somewhat outdated and only useful to attract your attention to newer ‘stuff’. At other times, some ‘stuff’ is really good and very valuable but it is free just because the person that makes or owns it wants to give it away no matter how much value it has.
Now, even though I say free stuff isn’t always good, I do have a great resource spot you need to check out. It is free and, even better, it is good. It is made for beginners in podcasting as well as helping the experienced podcaster make his/her podcast even better. You really should give this place a try. I think you will be pleasantly surprised. You can find it at, studio.odeo.com/create. If you want to create something new or just listen to others let loose their creativity, this is a ‘must do’ place. (Besides, it’s f-r-e-e, so what do you have to lose.)
I was introduced to this site by a very good friend of mine named, Christer Edwards. He is a very knowledgeable internet marketer and educator. (You can, and should check out his blog at www.christeredwards.com. It is full of great! information, and, by the way, he has a vast amount of technical knowledge and skill and is more than willing to share it.)
Now, getting to that ‘pay stuff’. When someone has something they (or we) perceive as valuable, we are willing to pay for their knowledge or product. If we don’t perceive it as valuable, we may find their asking price too high or their knowledge lacking in some fashion. Either way, we as the customer (or audience) make the choice as to how much value is placed on the product(s) in question which determines its monetary value and “staying power”.
This is also the way it should be. The question now becomes, “Who and what should we be willing to pay for and how much is that information or programming worth?” If we are making our product available for free, does it contain value for those that receive it even though it may have a sort of ‘hook’ attached to it? When it comes to podcasting, it is my personal opinion that ‘value’ is a very “key word”.
See ya next time . . .