PodCastNorm dot Com

If you listen to what many people say concerning this new and exciting broadcast medium, you will often hear the words, “anyone and everyone can, and should, have their own podcast.”  I really can’t say I agree with this.

Although anyone can have their own podcast, I am of the opinion not everyone should.

Now that I’ve said that, I guess I should clarify.  I don’t mean to stand in anyone’s way or step on their rights of free speech, but there needs to be more to an audio podcast that just having something to say.  You need to say something that people want to listen to, (or see, when talking about video podcasting.)  Otherwise, why take up space in the virtual world. 

Although it is true anyone can rant and ramble on about any subject that interests them, it is my opinion, (and I have to be blunt), if it doesn’t appeal or interest others . . . there won’t be a soul there to hear what you have to say . . . so in my book . . . what’s the purpose.  (Maybe you don’t care about this or just want to get on your soapbox and go off on a rant to get it off your chest.)  My answer to that is, go ahead, but, don’t get upset when nobody shows up to listen to you or they click away to something else before you even get to the heart of your matter.

If you listen to those in the know about podcasting, you will find they recommend you do testing to see what your audience really wants to hear or if they really want to listen to you say it.  You may want to have some of your close and trusted friends listen to it first, but keep in mind, you need good, solid, constructive critique of your product and you need to be willing to listen to what those you’ve asked to give their input say, or, at least, weigh what they say in good faith and use it to better yourself and your “webcast”

See ya next time . . .

So, does podcasting only represent the ability to listen to or watch stuff at a more convenient time?  Of course not.  Podcasting, as everyone is coming to know, is a way for people to be heard and seen.  You don’t have to have any special abilities, (although certain ones do help), you merely need a passion for what you want to talk about or present.  (It also helps to be able to grow and hold an audience).

A simple definition of podcasting is:

The publishing of audio or video programming to be distributed via the internet and listened to, or viewed at the listener’s discretion.

A little fuller, more complete, definition would be:

A method of publishing audio or video broadcasts via the Internet, that allows users to subscribe to regularly updated feed of new files.  Podcasting is unlike most other online media because of its subscription model.  Podcasting usually uses a feed (such as RSS) to deliver an enclosed file, although not all podcasts require subscription. (from “Podcasting Made Easy”)

Am I telling most of you something that you don’t already know?  Probably not, but I am aiming this at people that may be relatively or entirely new to this extremely new and rapidly expanding medium.  The following statistics on the growth of podcasting I also offer from the ebook, “Podcasting Made Easy”.  

• In September of 2004, Google had less than 25 hits for podcasting.  
• One year later, in Septemeber of 2005, Google had more than 61 million hits. 

Wow! does that make a statement about explosive growth.  In fact, the medium is expanding so rapidly, yet so new that it is experiencing growing pains even though it is still in somewhat of an experimental (or experimenting) stage much as radio and television were in their infancy.  That being the case, it is quickly becoming more and more popular while still a blossoming mode of communication.

I was listening to a podcast of Leo Laporte talking about this very subject at the “Podcasting and Portable Media Expo” in September of 2006 at Ontario, CA and I can’t help but add my two cents in agreement.  I also believe it is important to remember that we don’t need to repeat, or even duplicate, what television (or radio for that matter) have become.  It is extremely important that we all take time to consider not only the possibilities, but the ramifications of the direction(s) podcasting can and should take.

See ya next time . . .

Is there anyone that still doesn’t know what podcasting is?   I seriously doubt it.  Some may know it by different names, but, they use, (or have used), the technology in some form or other quite often over the years.  I’m sure this adds to the meaning of the burning question on everyones mind, “Is there anything new under the heavens?”  (In my opinion, not really, just new and improved ways to ‘get it done’ and/or get it out.)

Recording devices  of differing kinds have been around for a long time.  (If you do just a little research, you will find that the first were related to audio recording and reproduction).  At first they were bulky and non-portable.  Over time, they became smaller and more portable and got easier and easier to use. 

We’ve all heard of a thing called a VCR?  (You know, the thing before TIVO.)  In its time, it became one of the most popular time shifting devices ever and was eventually used by the masses to adapt their favorite program viewing to increasingly busy schedules.  It was a wonderful device (as long as you could figure out how to set the clock) but, it did have its drawbacks.  Over the years, manufacturers tried their darndest to make it as simple to use as they possibly could, but, it still had its shortcomings.  I list some of them below:

• What does this flashing 12:00 mean?
• Do I have enough tape for this program?
• Did I set it to the right record speed to record my programs for the week I will be away?
• Did I remember to set the timer to on?
• What if the power goes off?
• Did I rewind that old tape I’m using for the new recordings this week?
• What did I do with the tape I haven’t had time to watch yet . . . ?

(Since I used to be in the TV/VCR sales and service biz, I know there are many more but let’s move on.) 

With the advent of the affordable cam-corder, people began to use their creative talents to capture the events of their lives (and others) and expanded the use to creating their own movies and/or generating laughter, interest (and some generated large profits) according to their ability to communicate with the media.  Some used it for good; some did not.

It is my view that in reality, podcasting (whether audio or video) is another way of being able to listen to, or watch, what we are interested in at a time that is convenient for us.  Many have been doing it for years under the old names and with the old technology, but now the technology is changing (drastically) and it is time to leave the old ways behind and enter into the future.  As we enter in,  we have very few limitations and a great many opportunities before us.  We will still be able to time-shift our favorite stuff and we have new and exciting ways to express ourselves creatively as well.  (This we will talk about later.)

See ya next time . . .